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Hey,
I’m Aswin Kumar Nair

I’m a purpose-driven UIUX Designer with over 4.5 years of experience in mobile and web SaaS applications. Explore my work and feel free to say hello! 👋

Work style

Agile Team Philosophy

Involve users early and often. Learn from them and iterate.

01
Establish empathy together as a team
It’s important to understand your users together as a team. Doing so eventually weaves benefit into the product at every level. By increasing your team’s exposure to users, you will increase the user’s satisfaction of the product.
02
Collectively define and agree on problems
Take time to understand and clearly define your user’s problems. Feeding the team solutions will only lead to demoralisation; people like being empowered and to have a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.
03
Group ideation
Good ideas can come from anyone. Waiting for one member of the team to create the best idea will take time, and will be biassed towards their experience. It doesn’t have to take long, there are exercises designed to generate lots of ideas quickly.
04
Prototype and test with real users
Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users.
05
Iterate, iterate and iterate
It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. Your process will mature and you’ll be able to run through it easier and faster on each pass. Being agile is to be set up to react to new information fast.
Principles
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Know your users - Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
Clarity - Create structure and hierarchy. Give users responses to the actions they take. Make decisions easy by avoiding paradox of choice.
Consistency - Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
Effectiveness - Your design should work everywhere; responsive is not only screen size. Leverage technology to help users.
Aesthetics - Accessibility is not a bolt-on feature. First impressions do matter. Take the extra time to delight your users.

What others say

Case Studies
Talview
Video Player
Video Player
(in progress)
How we built a scalable, accessible, and future-proof Video Player for 6+ products.
Talview
An interview platform that creates a smooth and interactive space for both recruiters and candidates.
Talview
An AI-powered platform that analyzes interviews, extracts key insights, and streamlines hiring decisions for recruiters.
Passion Project
A mobile app where people can learn about plants and gardening and locate nearby sellers.
More works here:
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